Jari Heinonen in charge of managing Fox Canada’s network of sales representatives and dealers nationwide

Fox, which already has a subsidiary in the U.K. to manage European business is opening a new subsidiary for the Canadian market, to be headquartered in Calgary. Jari Heinonen, who has worked in the motorcycle and bicycle industries his entire career will be in charge of managing Fox Canada’s network of sales representatives and dealers nationwide. "Aurora Action Sports has done an excellent job distributing Fox in Canada for the past 30 years.

The next logical step in the evolution of our Canadian business is the opening of the Fox Canada subsidiary.

The addition of Jari’s experience and professionalism, combined with his genuine enthusiasm for the sports Fox is founded upon, will strengthen our ability to meet the needs of our Canadian customers," noted Greg Fox, Vice President of Sales. Before joining Fox Canada, Mr. Heinonen previously managed Aurora Action Sport's Western Region sales and distribution offices. “I'm really thrilled to be a part of this new venture. It will be exciting to put together our team to build on the popularity of the Fox brand here in Canada”Prior to Aurora, Jari raced professionally as a Yamaha and Honda sponsored rider in the Canadian Motocross National Series, finishing well in the top ten throughout the first half of the 80s and still competes regularly in the vet classes. Additional employment opportunities exist with Fox Canada in the departments of; Sales:

About Fox: Founded in 1974, Fox Head, Inc. is headquartered in Morgan Hill, CA, with additional offices in Irvine, CA and Newcastle, UK. The Fox brand is the most recognized brand of motocross and mountain bike apparel and protective gear in the world today. Through the guidance and feedback of Fox's championship-winning athletes, the company utilizes the best technology and design talent available to enhance and optimize the quality, comfort and performance of all of its products. Fox Head, Inc.18400 Sutter BlvdMorgan Hill, CA 95037USAwww.foxhead.comFox Canada e-mail contact: foxcanadainfo@foxhead.com

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