Historic Lucas Oil Motocross Championship Season

The Lucas Oil AMA Pro Motocross Championship experienced tremendous growth during the 2010 season with an increase in attendance, television viewership, and online traffic. Thanks to unprecedented availability, fans from all over the globe now have the chance to catch the world's most prestigious championship through live television coverage and exclusive online content, highlighted by live event streams.

The numbers are staggering, and fans looking for an in-depth look at what MX Sports Pro Racing and Alli Sports have accomplished the past two years can do so by reading an exclusive article in the Sports Business Journal by Action Sports reporter Tripp Mickle.

Since partnering with Alli Sports to assume control of the administrative and operational side of the Lucas Oil AMA Pro Motocross Championship, MX Sports Pro Racing has emphasized the growth of viewership of the outdoor nationals. Thanks to exclusive television partnerships with NBC Sports and SPEED, American motocross fans can now see nearly every round of the world's most prestigious championship either live or same-day. This was highlighted by two events in 2010 - Washougal and Pala - that featured live coverage of both the 450 and 250 classes. In all, over 5 million viewers tuned in to watch the best motocross riders on the planet domestically while an international television package has brought American motocross into 207 million homes across 80 countries, including live coverage of every round in Brazil, Australia, and throughout Europe.

Domestic Television Viewership
Hangtown: 629,000
Freestone: 282,000
High Point: 753,000
Budds Creek: 361,000
Thunder Valley: 367,000
RedBud: 663,000
Spring Creek: 439,000
Washougal: 296,000
Unadilla: 811,000
Moto-X 338: 240,000
Steel City: 305,000
Pala: 226,000
Total: 5,372,000

MX Sports Pro Racing also expanded its live coverage to an even larger platform thanks to its partnership with Alli Sports, hosting live internet streaming of the first motos at each round of the 2010 season. Fans logged on to www.AlliSports.com, the official website of the Lucas Oil AMA Pro Motocross Championship, and saw the action unfold along with the thousands of fans in attendance. As a result, online traffic for the series is greater than ever with over 400,000 viewers participating in the live stream, in addition to regular visits to the website.

Online Live Stream Viewership
Hangtown: 98,905
Freestone: 28,391
High Point: 26,412
Budds Creek: 32,216
Thunder Valley: 26,812
RedBud: 24,991
Spring Creek: 32,665
Washougal: 29,191
Unadilla: 47,992
Moto-X 338: 36,705
Steel City: 36,832
Pala: 38,334
Total: 459,446

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